Fausto Camacho
Senior UX Researcher & Service Designer
"Beyond scientific data, there is human evidence."
about
I help organizations navigate complexity to deliver meaningful impact by building a bridge between human behavior and business strategy. My work is rooted in the clarity that comes from understanding people and contexts to build better products and services, ensuring that deep insights are translated into strategic decisions. With over 12 years of experience, I specialize in transforming intricate service ecosystems into clear, actionable paths that align user needs with organizational goals. I approach every challenge as a connector, leading with integrity, the courage to challenge the status quo, and a commitment to honest, generous collaboration that nurtures both teams and stakeholders.
experience
UX Researcher & Strategic Design Lead | 2024 - 2026
Tacktell Design Studio
I brought together human insights and business goals to drive service innovation through strategic design. I worked with stakeholders across different industries to rethink customer experiences and align product roadmaps with real market needs. I analyzed products to identify friction points, which directly improved retention KPIs by optimizing service flow.
UX Researcher & Service Designer | 2023
Freelance
I explored qualitative and cultural research to uncover emerging behaviors and future trends. I partnered closely with clients across teams to rethink service ecosystems using deep strategic insights. I mapped complex user journeys to highlight pain points and spot high-impact opportunities for transforming services.
Head of UX research | 2019 – 2023
Interactius Design Agency
I ran end-to-end research and service design projects, weaving together qualitative and quantitative insights to ground product strategies in real evidence. I helped grow and mentor a team of 10 researchers and designers, building a culture rooted in rigorous, research-informed design.
Service Design Lead | 2018 – 2019
Habitant a Globant Division Company
I managed a team of 7 designers to build people-first services balancing user needs with technical feasibility. We worked together from discovery through prototyping, and I tracked performance against key business metrics like retention and user satisfaction.
Senior UX Researcher | 2015 – 2018
Isobar
I partnered with stakeholders and users through research to shape digital products from concept to launch. I turned mixed-methods data into practical tools like service blueprints and behavioral personas. I made sure every design decision was backed by solid research and product analysis.
Head of Digital Consultancy | 2009 – 2014
Findasense
Led international digital consultancy operations with a multidisciplinary team. Managed research projects, online reputation strategies and onmichannel digital strategies.
Store Manager | 2004 – 2008
Cash Converters
Managed end-to-end store operations, leading cross-functional teams in purchasing, sales, and inventory to deliver operational excellence and drive 25% annual growth through performance management and customer experience optimization.
Sales Coordinator | 2001 – 2004
Ikea
Led team performance, recruitment, and sales strategy in a high-volume retail environment, progressing from Customer Service Specialist to supervising sales operations and post-sales distribution, driving operational efficiency, mentoring teams, and managing a unit representing 4% of annual store revenue.
SELECTED CLIENTS
My professional experience spans a diverse range of industries, including Retail & Consumer Goods (Inditex, Bershka, The Coca-Cola Company, Mahou, Red Bull), Healthcare & Pharma (Cencora, Alliance Healthcare, Alphega, Canal Farma, Fundació Alícia), and Banking & Finance (Bankinter, Ibercaja, Imagin Bank). Additionally, I have collaborated with key players in the Public Sector & Utilities (Aigües de Barcelona, Servei Català de la Salut), Higher Education (Deusto University, Camilo José Cela University, Next Us), Professional Services & Legal Tech (Wolters Kluwer, Logalty, CBRE), and Media (EiTB).
featured projects
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education
Social and Cultural Anthropology
University of Barcelona
Postgraduate in Facilitaton
Teamlabs & Mondragon Unibersitatea
Postgraduate in Neuromarketing
University of Barcelona (IL3 Institute)
SERVICE DESIGN COURSES
Service Design Executive School
This is Service Design Doing
Journey Management
This is Service Design Doing
Human-Centered Strategy Certificate
IDEO U
SYSTEMS THINKING COURSES
Human-Centered Systems Thinking
IDEO U
Introduction to Biomimicry
The Biomimicry Institute
FACILITATION COURSES
Lego® Serious Play® Facilitator
Rasmussen Consulting
Facilitation Deep Dive
This is Service Design Doing
FORESIGHT COURSES
Applied Foresight Accelerator Program
The Futures School
Bootcamp Diseño de Futuros
Tecnológico de Monterrey
BEHAVIORAL SCIENCE COURSES
Behavioral Design Bootcamp
Behavioral Design School
Languages
Spanish: Native
Catalan: Native
English: C1
SKILLS & TOOLS
Research Methods | In-depth interviews, ethnographic studies, diary studies, shadowing, concept testing, user journey mapping, thematic analysis, persona creation, surveys, usability testing, card sorting, tree testing, first-click testing, five-second testing.
Prototyping Methods | Journey maps (Future State), service theatre, investigative rehearsal, desktop walkthroughs, service advertisements, paper prototypes, Lego® Serious Play® prototypes, sketching, wireframes, Wizard of Oz.
Facilitation | Co-creation sessions, ideation workshops, prioritization exercises and strategic alignment
Strategy | Problem framing, opportunity mapping, futures thinking, scenario development and service blueprinting
Soft Skills | Skilled communicator and empathetic person, experience in leading teams and cultivating inclusive and creative environments
Tools | Miro, FigJam, Figma, Dovetail, Lookback, Notion, Jira, Confluence, Hotjar, Google Analytics and Power BI