Fausto Camacho
"evidence tells you what hAppened. people tell you why"
about
I'm a UX Researcher and Service Designer with over 10 years of experience in primary and secondary research, co-creation, and data-informed design. I help organizations reduce risk and make better decisions by turning market research and deep user insights into clear, actionable strategy.
projects
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CLIENTS
My professional experience spans a diverse range of industries, including Retail & Consumer Goods (Inditex, Bershka, The Coca-Cola Company, Mahou, Red Bull), Healthcare & Pharma (Cencora, Alliance Healthcare, Alphega, Canal Farma, Fundació Alícia), and Banking & Finance (Bankinter, Ibercaja, Imagin Bank). Additionally, I have collaborated with key players in the Public Sector & Utilities (Aigües de Barcelona, Servei Català de la Salut), Higher Education (Deusto University, Camilo José Cela University, Next Us), Professional Services & Legal Tech (Wolters Kluwer, Logalty, CBRE), and Media (EiTB).
COMMUNITY
Beyond client work, I speak at industry events (Experience Fighters, Zinc Shower, UXcon Donosti), teach qualitative research and co-creation at UXER School, Universidad Carlos III and ICADE, and facilitate strategic workshops using LEGO® Serious Play® with organizations like Banco Santander, The Coca-Cola Company and EduCaixa.
I also invest time in communities and initiatives I believe in without fee, without agenda, and without expectation of return.
Co-Creation School Backstage > Monthly peer-to-peer facilitation community. Volunteer participant and occasional contributor. Not-for-profit, unpaid.
Co-Creation School Camp > Annual co-design practitioner gathering. Volunteer participant.
Global Service Jam > Facilitated four editions of this worldwide 48-hour service design event. Volunteer facilitator.
Mentoring > Teamlabs and Barcelona Activa's PRO Joves program. Unpaid mentor to young professionals.
Participatory research > Co-designing a community research project on youth, gender and sexual health with a community physician. Pro-bono.
education
Social and Cultural Anthropology
University of Barcelona (2002)
Postgraduate in Facilitaton
Teamlabs & Mondragon Unibersitatea (2022)
Postgraduate in Neuromarketing
University of Barcelona (2017)
certifications
UX Academy Foundations at Designlab (2026)
Prototyping with AI at IDEOU (2026)
Human-Centered Research with AI at IDEOU (2026)
Human-Centered Strategy Certificate at IDEOU (2025)
Human-Centered Systems Thinking at IDEOU (2023)
Service Design Executive School at This is Service Design Doing (2023)
Behavioral Design at The Behavioral School (2023)
Facilitation Deep Dive at This is Service Design Doing (2022)
Diseño de Futuros at EGADE Business School (2021)
Storytelling for Influence at IDEOU (2017)
LEGO® Serious Play® Facilitator at Rasmussen Consulting (2015)
Languages
Spanish: Native
Catalan: Native
English: C1
SKILLS
Primary Research Methods | In-depth interviews, expert interviews, ethnographic studies, diary studies, shadowing, user journey mapping, service blueprinting, concept testing, persona creation, surveys, usability testing, card sorting, tree testing and heuristic evaluation.
Secondary Research Methods | Desk research, market research, trend analysis, competitive benchmarking, SWOT analysis, brand auditing.
Strategy & Market Research | Mixed-methods research, problem framing, opportunity mapping, thematic analysis, behavioral analysis, trend identification, horizon scanning, futures thinking, strategic foresight, scenario development, evidence-based decision making, stakeholder mapping and business model analysis.
Facilitation | Co-creation sessions, ideation workshops, participatory design, prioritization exercises and stakeholder alignment
Team Leadership | Built and scaled research teams of up to 10 people, developed research standards, methodologies and insight repositories.
Soft Skills | Skilled communicator and empathetic person, experience in leading teams, cultivating inclusive and creative environments nd experienced presenting to senior leadership and cross-functional teams.
Tools | Miro, FigJam, Figma, Dovetail, Lookback, Notion, Jira, Confluence, Hotjar, Google Analytics and Power BI