about
I'm a UX researcher and a Service Designer with over 12 years of experience. I specialize in uncovering deep user insights through rigorous, mixed-methods research. My work bridges the gap between user needs and business goals, turning ambiguity into actionable recommendations.
selected clients
My professional experience spans a diverse range of industries, including Retail & Consumer Goods (Inditex, Bershka, The Coca-Cola Company, Mahou, Red Bull), Healthcare & Pharma (Cencora, Alliance Healthcare, Alphega, Canal Farma, Fundació Alícia), and Banking & Finance (Bankinter, Ibercaja, Imagin Bank). Additionally, I have collaborated with key players in the Public Sector & Utilities (Aigües de Barcelona, Servei Català de la Salut), Higher Education (Deusto University, Camilo José Cela University, Next Us), Professional Services & Legal Tech (Wolters Kluwer, Logalty, CBRE), and Media (EiTB).
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education
Social and Cultural Anthropology
University of Barcelona
Postgraduate in Neuromarketing
University of Barcelona (IL3 Institute)
Postgraduate in Facilitaton
Teamlabs & Mondragon Unibersitatea
skills
Research Methods | In-depth interviews, ethnographic studies, diary studies, shadowing, concept testing, user journey mapping, thematic analysis, persona creation, surveys, usability testing, card sorting, tree testing, first-click testing, five-second testing.
Prototyping Methods | Journey maps (Future State), service theatre, investigative rehearsal, desktop walkthroughs, service advertisements, paper prototypes, Lego® Serious Play® prototypes, sketching, wireframes, Wizard of Oz.
Facilitation | Co-creation sessions, ideation workshops, prioritization exercises and strategic alignment
Strategy | Problem framing, opportunity mapping, futures thinking, scenario development and service blueprinting
Soft Skills | Skilled communicator and empathetic person, experience in leading teams and cultivating inclusive and creative environments
Tools | Miro, FigJam, Mural, Figma, Dovetail, Lookback, Notion, Jira, Confluence, Hotjar, Google Analytics and Power BI
languages
Spanish: Native
Catalan: Native
English: C1
contact details
location
Barcelona, Spain
Fausto Camacho
Senior UX Researcher & Service Designer
"Beyond scientific data, there is human evidence."